Mapping the World’s Most Valuable Brands in 2018

The most valuable companies in the world often have an immediately recognizable brand with a clear message. But the market value of a company’s brand is only half the picture. The brand’s relative strength compared both to its competitors and to companies in other industries is often much more indicative of the company’s future prospect. So we combined both measurements to map the most valuable brands in each country combined with a brand strength index score from Brand Finance. Source.